The April 2011 issue of 'EBONY' marks the debut redesign of the publication's iconic brand. The issue is now available on newsstands and hopes to cater to and reflect a new generation of readers.
"The new EBONY is the culmination of many conversations with our current readers to gain a better understanding of what they value, analyzing our competitive opportunities and harnessing the passion and talent of the editorial team that I am so proud to lead," said Editor-in-Chief Amy DuBois Barnett.
She has been working on implementing changes to the magazine since her start in May of 2010 and sought the help of the new Creative Director Darhil Crooks who joined from Esquire. With input from their readers and staff they've created a sleek and modern aesthetic. The new layout consists of a neutral color palate with pops of bright color in combination with traditional elements like the retro fonts.
The logo has changed from its original bold blocked, sans-serif letters to the new fresh basic 1920s Jazz-inspired font. The magazine also now has new sections including "Connect," which covers love and relationships; "Elevate," specializing in wellness and spirituality; "Achieve" covering business and wealth content and "Live" encompassing home, travel and food.
The Latest Issue and the Old Logo Shown on March 2008's Cover:
"This redesign demonstrates our commitment to carrying forward the 65-year legacy of EBONY while keeping it fresh and exciting for today's consumers and advertisers," said Group Publisher Stephen Gregory Barr.
Pages from the April 2011 Issue:
Barnett hopes the new changes will satisfy their loyal subscribers and attract new readers who she mentioned were goal oriented, engaged, stylish and usually between the ages of 29 and 35.
There is a "whole demographic who is not reading black magazines and we want to make them a part of our family."
Permalink | Email this | Linking Blogs | Comments
Source: http://www.bvblackspin.com/2011/03/15/ebony-premieres-redesign-of-65-year-old-brand/
Eve Brittany Lee Daisy Fuentes Asia Argento Charisma Carpenter
No comments:
Post a Comment